About Us


Colleen Doyle LaFrancois

Chief Marketing Officer


Colleen offers more than 25 years of leadership experience developing strategic marketing roadmaps for organizations of all sizes.  As a former Vice President of Marketing for Westfield Corporation, Inc., she has crafted branding, promotional, and community outreach campaigns for large scale redevelopment projects including the World Trade Center and many other super-regional shopping centers.  Colleen has created and produced national and statewide educational programs including widely recognized athletic, academic and arts initiatives.  She works with law firms and professional service providers to develop brand strategies, streamline marketing functions, and deliver targeted results. If you work with LMC, you will work directly with Colleen to bring your business to the next level.

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Roger V. LaFrancois

President and CEO

Roger is the Principal of LMC and a sports marketing specialist.  He is currently a hitting coach for the St. Louis Cardinals and is a former Major League baseball player with the Boston Red Sox.  Team building is Roger's specialty.  His successful baseball career has enabled him to acquire extensive personal contacts and the ability to target, attract and book top-tier celebrities for speaking engagements at corporate meetings and special events.  Roger is a multi-talented business development professional with the proven ability to build community relations programs, sell corporate sponsorships and direct operations of major conventions and trade shows.  He is a Founder/Partner/Director of the World Baseball and Softball Coaches Clinics which have been held annually since 2003 at the Mohegan Sun Resort in Connecticut, attracting more than 2,000 coaches each year.